The amount of data that is produced and stored daily on a global level is unimaginable, and it only continues to grow. But how do you truly maximize the potential of this data by transforming it into real engagement, new opportunities and higher conversions? How can all this data be turned into actionable insights that effectively go beyond a traditional data management, to make your digital marketing more relevant and effective?
Today, Solidata's Audience Builder is the leading innovative solution to the challenges of big data. We go way beyond your average DMP with an advanced statistical algorithm machine that qualifies all of the raw data aggregated in the DMP with customized parameters to transform that data into an unlimited number of multidimensional audience segments that rely on parameters such as strength and probability. Now you can drill down your demographics to the most accurate ever by adding layers upon layers of information. This allows you to continually improve the quality of your data, gain better insights into your audience, and ultimately convert an abstract presence into a tangible target with pinpoint marketing. So if you're tired of using the same static, non-transparent segments, Audience Builder provides the data intelligence, transparency and flexibility you need for digital marketing that translates into real results.